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This domain states the following, "Established in 1972 Rice Coaches provide customized guided tours both in Ireland and world wide." We analyzed that the web site stated " Call us on 00353 047 71455." It also stated " Or email us on inforicecoaches. We provide national and international luxury tours. Including historical and nature tours. We offer an extensive range of international tours including trips to Canada to taking Students from all round the world on trips of Ireland. We offer an extensive range of Coaches from 18 seaters to 52 seaters all with air conditioning and optional DVD." The header had Rice Coaches as the highest ranking search term. It was followed by ricecoaches, rice tours, and monaghan tours which isn't as ranked as highly as Rice Coaches. The next words they uses is rice buses. Brian Rice was also included and could not be seen by search parsers.